Social media and shopping have been dating for years, but the two officially reached #powercouple status in 2020, thanks in part to a pandemic push. With people spending more time at home—staying connected through social platforms and shopping—the stage for social commerce was set.
With US social commerce sales expected to pass the $45B mark in 2022, many brands and advertisers are building marketing strategies that lean more heavily into selling on social platforms than ever before. And the options for social selling are expanding every day.
In this guide, we explore:
- What social commerce looks like today, and how it will continue to evolve
- Social commerce capabilities across Facebook, Instagram, Pinterest, Snapchat, and TikTok, including Shops/Stores, product tags, live shopping, ad types, and AR (augmented reality) features that enable virtual try-ons (and more!)
- How shoppers and brands benefit from social commerce
- Best practices and tips for success
- Expert takeaways on where social commerce is headed next, and areas to focus on in your strategy
