Research
2022 State of Streaming
Key Trends and Insights Across Video and Audio
Even facing strong year-ago comps and an uncertain macroeconomic environment, spending on streaming video ads continued to grow in Q2 2022, albeit at a slower pace than in Q1. Hulu grew faster than the streaming market overall, but also saw a deceleration. Read the 2022 State of Streaming report for more detail on these trends, the outlook for the rest of the year, and additional data points.
Actionable insights include:
- How significant HBO Max ads are to streaming advertisers and how CPMs for HBO Max compare to the larger industry.
- Why connected TVs drive a majority of traditionally purchased streaming video ad spending, but mobile devices drive the largest share overall.
- How CPMs compare for audio ads on Spotify and Pandora, and how that has changed in the past year.
The 2022 State of Streaming report is based on anonymized data from clients of Bliss Point Media, a Tinuiti company. With $3 billion in digital media under management, Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, and Amazon.
