Against a mixed macroeconomic backdrop, Google delivered solid spending growth across search and YouTube for Tinuiti clients in Q3 2022. Search spending growth did decelerate compared to Q2, but at 15% Y/Y, it was still in line with the pre-pandemic average. Read the Q3 2022 edition of the Tinuiti Google Ads Benchmark report for more detail on these results along with over 20 charts with analysis on key topics including:
- How inflationary pressure is impacting Google average order value (AOV) overall, and across specific product categories like apparel, consumer electronics, and automotive
- The transition from Smart Shopping to Performance Max campaigns and whether advertisers are seeing significant performance changes from their Shopping ads
- The growing impact of connected TVs on YouTube spending and which devices are losing YouTube spend share to CTVs
