Although Google ad spending growth rates have decelerated over recent quarters, they remained strong to start 2022. Spending on Google search ads continues to grow faster than it did prior to the pandemic, while YouTube ad spending was up 28% Y/Y in Q1, helped by a growing contribution from connected TVs.
Read the full Q1 2022 edition of the Tinuiti Google Ads Benchmark report for more detail on these trends along with over 20 charts with analysis on key topics including:
- Why retailers are again seeing higher Google search spending growth than other industries
- How US consumer interest in physical store location information shifted with different waves of the pandemic
- How pricing has risen for placements made through the Google Display Network and Google DV360
