Biggest 2021 opportunities and threats

Amazon

To succeed on Amazon, brands need a nuanced understanding of their target audience, consumer behaviors, and purchasing priorities. Join us to learn how No Cow Bars and Tinuiti partnered together to implement winning strategies during COVID-19 while maintaining sufficient inventory to keep up with the demand. Learn from the best Amazon advertising experts to uncover which Amazon advertising strategies have been the most successful throughout the pandemic.

CRM/Email Marketing

Email is the most mature digital marketing channel there is, and with its unbeatable ROI it’s no wonder email has been able to stand the test of time. As CRM continues to evolve, there is more opportunity to launch new channels that intelligently complement your email strategies. Join expert speakers from Tinuiti, Klaviyo, Movable Ink plus mutual client Sand Cloud to learn how to advance your 2021 strategy with proven tactics to achieve your unique business goals. We’ll dive into how Sand Cloud stayed ahead of the competition in 2020 by introducing SMS, overlays, and predictive analytics into their marketing mix.

Alison Lindland

SVP Strategy

Paid Social

2020 has presented new opportunities for brands to diversify social investments and pivot to emerging platforms that have attracted rapid user growth, engagement, and sometimes more cost-effective inventory. TikTok, Snapchat, and Pinterest are just of the maturing platforms that Tinuiti’s clients have seen success on. Tune in to this panel to hear what Tinuiti, Quick Frame, and Gatsby are telling their clients to focus on in 2021 from ad types to creative freshness. We’ll also be joined by client Society 6 who will discuss which of their 2020 strategies succeeded and what they’re prioritizing in 2021.

Bret Bernstein

Founder & CEO

Paid Search

If there’s any theme that sets the direction for Google’s platform in 2020, it’s the continued development of automation, AI, and machine learning tools. Hear experts from Tinuiti, Justuno, Dialogtech and top brand Envelopes.com to discover what we tested, learned, and optimized for what Google has to offer and where we saw the greatest performance impact in 2020. We’ll unpack how a cross channel strategy has proven to close the funnel between discovery and retention.

Blair Symes

Sr. Director of Product Marketing

Emerging Marketplaces

Ecommerce success relies heavily on the marketplaces where you choose to list your products. While the Amazon opportunity is massive, marketers need to be maximizing the potential of other emerging marketplaces. Walmart and Instacart present exciting, high-growth opportunities. Discover the latest digital shelf insights and how to get your products into the hands of consumers by listing across multiple marketplaces and sales channels. Discover how to diversify your strategy and get a wider assortment of products visible on other platforms that are far less competitive from a seller standpoint and drive huge volumes of consumer demand in time for 2021.

Andy Powell

Director of Sales – Walmart