Upcoming Webinar

2022 Digital Marketing Panels

Rethink Strategies for Email,

Social, Search, Amazon & More

Wednesday, December 15th & Thursday, December 16th

2 days. 7 panels. 20+ Experts.

Attentive Logo
Sailthru Logo
QuickFrame logo
Justuno Logo
Black Crow Logo
Klaviyo Logo
Big Commerce Logo
Jungle Scout Logo
Klarna Logo
Okendo Logo
Meta Logo
Brooks Logo

Digital Marketing, 2022 Style.

Our biggest event of the year will help you align your 2022 digital marketing strategy to our ever more integrated, privacy-first world. We’ve teamed up with experts across digital marketing, including technology partners, social platforms, and fulfillment and marketplace experts to deliver two jam-packed days. We’ll cover all the learnings from this past year, and what you need to do to get ahead in 2022. You won’t want to miss out.

What You’ll Learn

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From ‘shippageddon’ to privacy and everything in between: major lessons from 2021
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Our predictions for what’s to come for 2022 and how you can prepare now
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Segment-specific expert tips on how to maximize your performance
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Putting it all together to build a full-funnel marketing strategy

Agenda

Rethink Lifecycle Email Marketing

Wednesday, December 15th

10am PT/1pm ET

Email isn’t dead — in fact, with privacy changes, it’s even more important to your marketing funnel and building your first-party data. In this panel, we partner with text message marketing solution Attentive, email service provider Sailthru, and our mutual client, running equipment company Brooks, to talk about the impact of privacy on lifecycle email marketing, changing consumer preferences in email, SMS, and ecommerce, and our predictions for 2022.

Rethink Paid Social

Wednesday, December 15th

10:50am PT/1:50pm ET

With measurement becoming murkier in the wake of privacy changes and the confusing cycle of reopenings and closings around COVID-19, there have been a lot of challenges (not to mention opportunities) in paid social this year. In this panel, we partner with video creation platform QuickFrame, predictive audience tool Black Crow, and social connection company Meta, to debrief on these changes and help you best prepare for next year.

Rethink Paid Search

Wednesday, December 15th

11:40am PT/2:40pm ET

Logistics challenges combined with fluctuations in consumer behavior have made planning campaigns and forecasting a bit of a beast. In this session, we partner with conversion optimization platform Justuno and commerce platform BigCommerce to break down the major themes of the year, as well as how to leverage automation, data-based insights, and shoppable media to have a winning strategy in 2022.

Brian Binder

Brian Binder

Senior Director, Paid Search

Tinuiti

Scott Dickson

Scott Dickson

Senior Strategist, Paid Search

Tinuiti

Zach Bailey

Zach Bailey

Lead Partner Success Strategist

Justuno Logo

Sharon Gee

Sharon Gee

Vice President, Revenue Growth

Big Commerce Logo

Rethink First-Party Data

Wednesday, December 15th

12:30pm PT/3:30pm ET

The need for zero- and first-party data has become vital in a privacy-by-default world. In this session, our experts partner with marketing automation platform Klaviyo and customer marketing solution Okendo to discuss the best ways to collect 1P data while building trust, how to navigate the changes—plus our predictions for what’s on the horizon in ’22.

Andrew Richardson

Andrew Richardson

SVP, Analytics & Marketing Science

Tinuiti

Liz Emery

Senior Director of Mobile & Ad Tech Solutions

Tinuiti

 Val Geisler

Val Geisler

Customer Evangelist

Klaviyo Logo

Ben Frutos

Ben Frutos

Director of Lifecycle Marketing

Klaviyo Logo

Kim Masterson

Kim Masterson

Director of Product Marketing

Okendo Logo

Rethink Amazon

Thursday, December 16th

10am PT/1pm ET

There has been no shortage in challenges for vendors and sellers on Amazon this year: managing low- and surplus inventory, adjusting for the increased cost of advertising, and wildly unpredictable consumer behavior—to name a few. In this session, we partner with Amazon sales analytics tool Jungle Scout to unpack this past year and discuss what’s to come in 2022, including advertising changes and continued inventory challenges.

Ken Magner

Kenneth Magner

Senior Specialist, Marketplaces

Tinuiti

Connor Folley

Connor Folley

Vice President of Enterprise

Jungle Scout Logo

Rethink Integrated Marketplaces

Thursday, December 16th

10:50am PT/1:50pm ET

Enhanced features have dominated the marketplaces ecosystem this year: product attributes added to reviews and listings, a more frictionless checkout process, consumer preferences for sustainability in fulfillment, and the importance of brand trust to collect 1P data. In this session, we partner with ecommerce payment solution Klarna and customer marketing solution Okendo to cover what brands need to do to stay ahead of the curve in 2022.

Jonathan Cole

Jonathan Cole

Senior Specialist, Marketplaces

Tinuiti

Evan Walsh

Evan Walsh

Senior Strategist, Marketplaces

Tinuiti

 Raji Behal

Raji Behal

Head of Partner Success, US

Klarna Logo

Aderna Merabi

Adena Merabi

Agency Partner Manager

Okendo Logo

How to Win in Digital Marketing: Series Wrap-Up

Thursday, December 16th

11:40am PT/2:40pm ET

We’ll end our panels with a rundown of what we’ve covered over two jam-packed days and the actionable steps to take now to prepare for 2022.