Rethink Lifecycle Email Marketing

Email isn’t dead — in fact, with privacy changes, it’s even more important to your marketing funnel and building your first-party data. In this panel, we partnered with text message marketing solution Attentive, email service provider Sailthru, and our mutual client, running equipment company Brooks, to talk about the impact of privacy on lifecycle email marketing, changing consumer preferences in email, SMS, and ecommerce, and our predictions for 2022.

Rethink Paid Social

With measurement becoming murkier in the wake of privacy changes and the confusing cycle of reopenings and closings around COVID-19, there have been a lot of challenges (not to mention opportunities) in paid social this year. In this panel, we partnered with video creation platform QuickFrame, predictive audience tool Black Crow, and social connection company Meta, to debrief on these changes and help you best prepare for next year.

Rethink Paid Search

Logistics challenges combined with fluctuations in consumer behavior have made planning campaigns and forecasting a bit of a beast. In this session, we partnered with conversion optimization platform Justuno and commerce platform BigCommerce to break down the major themes of the year, as well as how to leverage automation, data-based insights, and shoppable media to have a winning strategy in 2022.

Sharon Gee

Vice President, Revenue Growth

Rethink First-Party Data

The need for zero- and first-party data has become vital in a privacy-by-default world. In this session, our experts partnered with marketing automation platform Klaviyo and customer marketing solution Okendo to discuss the best ways to collect 1P data while building trust, how to navigate the changes—plus our predictions for what’s on the horizon in ’22.

Kim Masterson

Director of Product Marketing

Rethink Amazon

There has been no shortage in challenges for vendors and sellers on Amazon this year: managing low- and surplus inventory, adjusting for the increased cost of advertising, and wildly unpredictable consumer behavior—to name a few. In this session, we partnered with Amazon sales analytics tool Jungle Scout to unpack this past year and discuss what’s to come in 2022, including advertising changes and continued inventory challenges.

Connor Folley

Vice President of Enterprise

Rethink Integrated Marketplaces

Enhanced features have dominated the marketplaces ecosystem this year: product attributes added to reviews and listings, a more frictionless checkout process, consumer preferences for sustainability in fulfillment, and the importance of brand trust to collect 1P data. In this session, we partnered with ecommerce payment solution Klarna and customer marketing solution Okendo to cover what brands need to do to stay ahead of the curve in 2022.

Adena Merabi

Agency Partner Manager

How to Win in Digital Marketing: Series Wrap-Up

We ended our panels with a rundown of what we’ve covered over two jam-packed days and the actionable steps to take now to prepare for 2022.