View On Demand
2022 Digital Marketing Panels
Rethink Strategies for Email,
Social, Search, Amazon & More
Register to View On Demand:
7 panels. 20+ Experts.
Digital Marketing, 2022 Style.
Our biggest event of the year will help you align your 2022 digital marketing strategy to our ever more integrated, privacy-first world. We teamed up with experts across digital marketing, including technology partners, social platforms, and fulfillment and marketplace experts to deliver two jam-packed days. We covered all the learnings from this past year, and what you need to do to get ahead in 2022. You won’t want to miss out.
What You’ll Learn
From ‘shippageddon’ to privacy and everything in between: major lessons from 2021
Our predictions for what’s to come for 2022 and how you can prepare now
Segment-specific expert tips on how to maximize your performance
Putting it all together to build a full-funnel marketing strategy
Rethink Lifecycle Email Marketing
Email isn’t dead — in fact, with privacy changes, it’s even more important to your marketing funnel and building your first-party data. In this panel, we partnered with text message marketing solution Attentive, email service provider Sailthru, and our mutual client, running equipment company Brooks, to talk about the impact of privacy on lifecycle email marketing, changing consumer preferences in email, SMS, and ecommerce, and our predictions for 2022.
Rethink Paid Social
With measurement becoming murkier in the wake of privacy changes and the confusing cycle of reopenings and closings around COVID-19, there have been a lot of challenges (not to mention opportunities) in paid social this year. In this panel, we partnered with video creation platform QuickFrame, predictive audience tool Black Crow, and social connection company Meta, to debrief on these changes and help you best prepare for next year.
Rethink Paid Search
Logistics challenges combined with fluctuations in consumer behavior have made planning campaigns and forecasting a bit of a beast. In this session, we partnered with conversion optimization platform Justuno and commerce platform BigCommerce to break down the major themes of the year, as well as how to leverage automation, data-based insights, and shoppable media to have a winning strategy in 2022.
Senior Director, Paid Search
Senior Strategist, Paid Search
Lead Partner Success Strategist
Vice President, Revenue Growth
Rethink First-Party Data
The need for zero- and first-party data has become vital in a privacy-by-default world. In this session, our experts partnered with marketing automation platform Klaviyo and customer marketing solution Okendo to discuss the best ways to collect 1P data while building trust, how to navigate the changes—plus our predictions for what’s on the horizon in ’22.
SVP, Analytics & Marketing Science
Senior Director of Mobile & Ad Tech Solutions
Director of Lifecycle Marketing
Director of Product Marketing
There has been no shortage in challenges for vendors and sellers on Amazon this year: managing low- and surplus inventory, adjusting for the increased cost of advertising, and wildly unpredictable consumer behavior—to name a few. In this session, we partnered with Amazon sales analytics tool Jungle Scout to unpack this past year and discuss what’s to come in 2022, including advertising changes and continued inventory challenges.
Senior Specialist, Marketplaces
Vice President of Enterprise
Rethink Integrated Marketplaces
Enhanced features have dominated the marketplaces ecosystem this year: product attributes added to reviews and listings, a more frictionless checkout process, consumer preferences for sustainability in fulfillment, and the importance of brand trust to collect 1P data. In this session, we partnered with ecommerce payment solution Klarna and customer marketing solution Okendo to cover what brands need to do to stay ahead of the curve in 2022.
Senior Specialist, Marketplaces
Senior Strategist, Marketplaces
Head of Partner Success, US
Agency Partner Manager
How to Win in Digital Marketing: Series Wrap-Up
We ended our panels with a rundown of what we’ve covered over two jam-packed days and the actionable steps to take now to prepare for 2022.