View On Demand
Grow Your Amazon Audience with Video Advertising
OTT & DSP Placements Across Amazon’s Network
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Some topics we discussed:
- Overview of Amazon OTT/DSP
- The advantages of using first party data with Amazon OTT
- Overview of OTT ad creative, Video creative best practices & quick tips
- How to reach a targeted and relevant audience via customized creative
- Metrics to measure success with Amazon OTT
Amazon over-the-top (OTT) advertising refers to video advertising placements across streaming TV and movies over Amazon’s DSP network. OTT advertising and Amazon OTT, in particular, is a viable component of a brand’s performance media mix. Much more than just a branding and awareness play, it is a complete performance channel that offers scale, measurability, and data-driven targeting. Discover the incremental reach of OTT by not only reaching your target consumer, but everyone else who is watching TV with them in the living room.
Some topics wediscussed:
- Overview of Amazon OTT/DSP
- The advantages of using first party data with Amazon OTT
- Overview of OTT ad creative, Video creative best practices & quick tips
- How to reach a targeted and relevant audience via customized creative
- Metrics to measure success with Amazon OTT
Amazon over-the-top (OTT) advertising refers to video advertising placements across streaming TV and movies over Amazon’s DSP network. OTT advertising and Amazon OTT, in particular, is a viable component of a brand’s performance media mix. Much more than just a branding and awareness play, it is a complete performance channel that offers scale, measurability, and data-driven targeting. Discover the incremental reach of OTT by not only reaching your target consumer, but everyone else who is watching TV with them in the living room.
Our Speakers
Karen Hopkins
Senior Specialist, Amazon Programmatic Advertising
Morgan Bailey
Senior Director, Performance and Product
