The upcoming Apple iOS 14 update grants users the ability to block IDFA (identifier for advertisers) and opt-out of targeting or tracking. It’s estimated that the number of iOS users who currently share their IDFA will drop tremendously—from 70% to 10%.
Brands must not wait to prepare for the inevitable loss of ad targeting and measurement, which is going to have an impact that goes way beyond mobile campaigns. Marketers must develop new methods for delivering targeted advertising and measuring performance while complying with privacy requirements. Watch on-demand to learn everything advertisers need to know about the upcoming iOS 14 update including our expert recommendations for the next steps.