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How to Design TikTok Creative that Performs

What we covered:

Your media on TikTok needs to be different so you need a different way of thinking about your strategy on the platform
How to repurpose creative assets from other channels for TikTok in a way that feels organic to the platform
Best practices in sourcing and briefing influencers to set your campaigns up for success
How to structure your decision-making in the process of sourcing content creators and influencers

You want to have a strong presence on TikTok – but you feel like you don’t have the right social assets to do so. On top of that, you’re having a tough time finding influencers that are aligned with your brand. What to do?

We see this challenge often with our brand partners – even with ones with sizeable budgets and advanced social strategies. In this webinar, our influencer + creative experts dove into how to repurpose assets in an authentic way for TikTok, how to build an ad strategy on the platform that performs, and how to source and brief influencers who are right for your brand.

Our Speakers

Whitney Mortimer

Creative Director

Tinuiti

Crystal Duncan

Senior Vice President, Partnership Marketing