Research
The 2023 Privacy Study
How U.S. Consumers Really Feel About Online Privacy and Marketing in 2023
From the steady expansion of state legislation to browser and operating system updates, the world of online tracking and data privacy is rapidly evolving.
But how do consumers feel about the platforms they use regularly, and what are they looking for in exchange for their data?
Tinuiti created this in-depth study based on responses from 1,000 daily internet users surveyed in March 2023 to help marketers better understand what consumers are looking for when it comes to their online privacy. Download How US Consumers Really Feel About Online Privacy and Marketing in 2023 today to better prepare for the future of marketing in a privacy-first world.
In this report, you’ll uncover useful insights into:
- Which marketplaces, social media platforms, and search engines consumers think best protect online privacy
- The extent to which Apple’s privacy-focused PR has impacted consumer sentiment toward its devices, and how that compares to Android devices
- How consumers feel about the tradeoff between ad tracking and quality ads, as well as how their perception of tracking changes when tied directly to free use
