Research
Facebook Ads Benchmark Report: Q2 2020
Using anonymized same-client samples derived from Facebook programs under Tinuiti management, we’ve uncovered the most important trends taking hold in Google advertising. Read about the most important shifts Facebook advertisers are seeing from Q2 and the July boycott, including:
- How many advertisers paused ads in July and how they reallocated budget
- How CPM growth has changed over the course of 2020 and into July
- How big iOS device impression share is and why the iOS 14 updated slated for later in 2020 might affect advertiser tracking
- The decline in desktop impression share since April
