Research
Facebook Ads Benchmark Report: Q2 2021
After a long wait, Apple rolled out iOS version 14.5 and 14.6 in Q2, pushing the App Tracking Transparency prompt to many Apple users and causing ripples in marketing performance.
With more than $2 billion in digital spend under management, Tinuiti is the leader in expertise and insights across the Triopoly of Google, Facebook and Amazon. Download the Q2 2021 Facebook Ads Benchmark Report to understand the biggest trends taking shape as consumers continue to shift into post-pandemic life.
Unpacks key trends like:
- iOS spend share declining across Facebook properties in June with the pickup in iOS users who upgraded to version 14.6
- Ad spend growth hitting the highest levels of the past four quarters across both Facebook and Instagram
- Explosive CPM growth on Facebook properties as many advertisers lapped weak year-ago comparisons in ad pricing on the platforms
- Continued growth in advertiser adoption of paid social platforms other than Facebook, such as Pinterest and Snapchat
