The Forrester Wave™: Media Management Services, Q4 2024
Tinuiti recognized as a Strong Performer with highest possible scores in Media Planning, Measurement and Attribution Criteria
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Tinuiti scores highest possible in the Media Planning, Measurement and Attribution criteria in The Forrester Wave™: Media Management Services and is the only agency to receive the highest possible score in Media Planning.
Amongst top vendors from various geographies, Tinuiti has been recognized in The Forrester Wave™: Media Management Services, Q4 2024 for its full-funnel “next best customer” media planning approach and focus on business impact, powered by our audience and media planning and measurement suite, Bliss Point by Tinuiti.
Tinuiti had the highest possible scores in:
Media Planning Criterion: Tinuiti is the only agency to receive the highest possible score in the Media Planning criterion. Achieving our true full-funnel outcomes requires deep channel expertise combined with sophisticated audience and media planning. According to the Forrester report, “Tinuiti excels in media planning through a “next best customer approach,” powered in equal parts by its TAPS planning process and proprietary Bliss Point technology.”
Measurement and Attribution Criterion: Our measurement suite, Bliss Point by Tinuiti, sits at the center of our strategic process and fuels our teams to turn rapid insights into rapid action. Bliss Point includes multiple products, including: rMMM, Incrementality, Forecasting, Creative Insights, In-store Sales Lift and Brand Equity.
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