Facing fewer headwinds than other major digital ad players, Google is seeing spending growth settling back into its pre-pandemic range of the mid-to-high teens, even in the face of historically strong year-ago comps.
Read the Q2 2022 edition of the Tinuiti Google Ads Benchmark report for more detail on these results along with over 20 charts with analysis on key topics including:
- How Google search ads trended by industry and format, including their impact to retail store foot-traffic and online sales
- Advertiser sentiment toward Performance Max campaigns as they begin to replace Smart Shopping campaigns for all brands running them
- How CPM growth has decelerated across YouTube and placements made through the Google Display Network and Google DV360
