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Google Ads Benchmark Report
Q4 2021

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With Google search ad spending growth remaining robust for retailers during the all-important holiday shopping season, Q4 2021 was the fourth quarter in a row that Google saw over 30% Y/Y growth in search spending. Search growth was even stronger outside of retail, while YouTube continued to see big gains in advertiser investment.

Read the full Google Ads Benchmark report for more detail on these trends along with over 25 charts with analysis on topics including:

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