Paid Social

Targeted solutions for every phase of the social media marketing funnel.

Get your brand in front of more potential fans.

Strengthen your relationships with new and current customers through expert social media strategy activated by brilliant creative.

Integrated Creative Team

Perfecting the art of performance.

The fastest way to up your impact in the social media space? Compelling storytelling and visual aesthetic. Our talented team of copywriters, graphic designers, and producers know how to power up your brand across platforms with performance-focused creative that grabs your audience’s attention and gets them to take action.

Whether you have strict brand guidelines or want to explore a fresh new look, our experts will work with you at every step of the creative process to help bring your unique vision to life.

Iterative Testing for Max ROAS

The most efficient way to get results.

A lot of advertisers say they test. But what sets us apart is what they lack: a systematic approach to iterative testing that drives real results. From creative executions to audience segmentation, our team is always testing to help you maintain a competitive edge.

We track all facets of our testing to get a holistic view of your program’s performance. This allows us to identify quick wins and strategy insights that get you maximum engagement and results (can you say winning?).

Emerging Platforms

Always ahead of the game.

The world of social moves fast, which is why you need an agency that can anticipate where your next move should be. Tinuiti was one of the first agencies to run ads on TikTok, and we have a client seeing such great success on Snapchat that they have invested seven figures a month in ad spend. We continue to keep an eye on emerging social platforms to identify opportunities for your brand to engage with your audience—wherever they’ll be next.

We have our finger on the pulse of the social industry and are in constant contact with the major platforms, continually leveraging our relationships to boost yours as you look toward the future.

Full-Funnel Focus

A solution for every stage of the journey.

No matter where you’re at in your business—or where your customer is at in the funnel—our Paid Social programs are designed to drive your efforts holistically. We work across industry verticals with everyone from startups and direct-to-consumer brands to Fortune 500 companies.

Our highly tenured team understands the importance of driving users down the funnel toward purchase. From awareness to consideration to conversion, we align audiences and creative at every touchpoint to motivate your customers.

Strategic Initiatives Tailored for You

Built for your business.

Strategy is a collaborative effort, so it’s important to build a relationship and work together. Our team is committed to fully understanding your business imperatives in order to launch key strategic initiatives that will drive the results you’re after.

Whether it’s driving in-store traffic or acquiring new customers through an advanced awareness strategy, we create nuanced Paid Social programs based on what’s most valuable to you.

Social Tech Expertise

The best tech you can get.

We’ve been running media on Facebook since the release of the first ads API in 2010, so we know a thing or two about what works. Our team understands the best tech to utilize for your campaign goals, allowing us to scale your business quickly.

These technologies allow us to gain a deeper understanding of your audiences and what your competitors are doing across social media, so we can perform more efficient tests for increased results.

Get even more social.

Find out how Tinuiti grows your brand on the networks your consumers know and love.

Facebook Advertising

Learn all about our approach to the world’s largest social network.

Instagram Advertising

Discover lightning-fast growth on consumers’ favorite visual platform.

See how it’s done.

  • Cross-Channel Audience Targeting Boosts Beauty Brand’s Impressions 63% YoY
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  • Saving Time and Money on Facebook with Dynamic Ads
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  • Facebook Case Study: Increasing Conversions 4X on Facebook with Mobile-First Creative
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Meet some of our Paid Social experts.

Lize Keefer

Specialist, Paid Social

Liz started her career in traditional and digital ads at a media buying agency. In 2018, she joined the Tinuiti team and loves launching new social platforms for clients.

Fun Fact About Experience

She was on the diving team in college (Go Hens!).

Fun Fact About Working At Tinuiti

She quadrupled a client’s Pinterest return on advertising spend in six months.

Lauren Guerrieri

Senior Manager, Paid Social

Lauren joined Tinuiti’s Paid Social division as a Senior Manager. She’s worked in multiple verticals, including luxury products and services, eCommerce, education, health and wellness, and startups.

Fun Fact About Experience

She loves public speaking (seriously).

Fun Fact About Working At Tinuiti

Her parents are entrepreneurs, which inspired her to specialize in scaling small businesses.

Level up your learning.

From social platform insights to the latest tactics, technologies, and best practices, find out what the Tinuiti team is buzzing about.

We’re proud to be a certified Facebook Premium Marketing Partner.

Even better together.

Your customer doesn’t live on one channel, which is why our services work holistically for maximum results. For Paid Social, we’re partial to these pairings.

Take the next step to success.

Get in touch to find out how Tinuiti can help you target more customers at key points in their social media journeys.

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