How Marketplace Sellers Can Drive Growth in 2016
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the 4-day seller course held on March 14th – 17th at 11am (PST) each day, will focus on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
The Agenda:
Day 1 – Amazon Search: How to Gain Visibility, Discoverability, and Tracking on New Product Launches
Day 2 – Scaling Amazon PPC: How to Apply Innovative Best Practices to Your Sponsored Products Campaigns
Day 3 – Winning Pricing Strategies For Private Label Sellers
Day 4 – Live Expert Q&A Panel
Day 1: Amazon Search
How to Gain Visibility, Discoverability, and Tracking on New Product Launches
Topics Discussed:
- How the Amazon SERP works
- What factors influence search position
- How Sponsored Ads affect discoverability
- Utilizing product giveaways to generate conversions
- How to get product reviews with no sales
Day 2: Scaling Amazon PPC
How to Apply Innovative Best Practices to Your Sponsored Products Campaigns
Topics Discussed:
- Sponsored Products’ role in driving incremental sales growth
- Evaluating which products to run through Sponsored Products
- How to optimize both Automatic & Manual Sponsored Product campaigns
- Utilizing Negative Keywords to refine your target audience & improve SP performance
- How to fine-tune your keyword match types in SP campaigns
Day 3: Winning Pricing Strategies For Private Label Sellers
Topics Discussed:
- Learn how to optimally price your private label products
- Build demand for your private label products when there is no competition for the buy box
- How data science & self-learning algorithms can accurately define a private label pricing strategy
- Learn how to optimize profits of fast moving private label products
- Gain insights on managing sales velocity for slow moving products so you can avoid long term storage fees and free up cash tied to stale inventory
Day 4: Live Q&A Panel Discussion
The 2016 Amazon Virtual Summit
