Today, features like A+ Content and A+ Premium Content give vendors a unique opportunity to differentiate their brand and products from their competitors utilizing rich media formats within their product description field.
A+ Content (as well as EBC and Amazon Stores) are quickly shifting from trending Amazon features to the new brand essentials to succeed on the Marketplace.
Not only do these creative features help to improve the aesthetics of brands on the Marketplace – they also provide new opportunities to drive traffic to a brand’s entire catalog and increase detail page conversion rates.
If you’re actively trying to showcase unique product features or technology to potential customers, A+ Content is where you should be investing your marketing dollars.
Don’t believe us? We’ve got 5 stunning A+ Content examples to prove it.
What is A+ Content?
In simple terms, Amazon A+ content better conveys the value of the product through the use of multimedia. A+ Content can include high quality images, video and comparison charts.
A+ Premium is an upgraded version of A+ Content that allows select vendors access to new modules including video loops, testimonials, new comparison chart widgets, and interactive features.
“We’ve seen Premium A+ Content detail pages for lead brands such as Dove, Degree, and Samsung, but I expect this is a glimpse into the future of the Amazon detail page experience.”
“Amazon is a conversion engine optimizing towards turning traffic into orders, and Premium A+ Content allows brands more options to highlight the unique value proposition of their products and recreate the in-store shopping experience on a two-dimensional screen.”
– Pat Petriello, Head of Marketplace Strategy at CPC Strategy
The Best Amazon A+ Content Examples:
Looking for inspiration?
Check out these stunning A+ Content examples:
Serta Simmons Bedding, the #1 mattress manufacturer in the United States teamed up with CPC Strategy in August 2016 to optimize their Amazon advertising efforts with a special focus on developing premium A+ Content.
As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas
At CPC Strategy, our project managers consulted with your Serta Simmons Bedding to build A+ Content, customized for the Amazon Marketplace as an extension and premium representation of their brand.
We execute on Amazon A+ Content creation in 3 stages:
- Customized Creative Briefing
- Content Direction & Strategy
- Design & Implementation
Check out Serta’s success story featured on our blog.
2. Dream Water
Founded in 2004, Dream Water is a natural sleep aid drink and powder that can help with occasional sleep issues. Dream Water products contain a proprietary blend of sleep ingredients widely known to promote effective sleep, among many other benefits. Their products are now available in more than 30,000 locations, including local drug stores, grocery stores, in every major U.S. airport and on Amazon.
In addition to increasing their Amazon Sales by 77.59% through advanced keyword harvesting, our creative team also implemented A+ Content on select ASINs to act as an extension of Dream Water’s brand on the Marketplace.
We worked with Dream Water to build out custom creative that allowed them to answer common customer questions and provide relevant details about their products.
Check out our full interview with Gary Jiang, Digital Marketing Manager at Dream Water.
Faber-Castell is one of the world’s largest and oldest manufacturers of pens, pencils, other office supplies and art supplies, as well as high-end writing instruments and luxury leather goods.
“CPC Strategy truly understands the importance of quality content on Amazon. We could not be more pleased on the outcome of our completed A+ detail pages. The CPC team was very knowledgeable on Amazon content strategy and how to improve the user experience on our product pages. It was a pleasure to work with the CPC team.”
– Milli Jimenez, Ecommerce Sales and Marketing Coordinator at Faber-Castell
CRAFTIVITY (owned by Faber-Castell) knows that teenage girls don’t outgrow their creativity, they just outgrow kid’s crafts. They want quality, they want durability and they want style. So they created a line that delivers all of these things, while allowing girls to expand their artistic abilities through crafting.
From macramé to decoupage, ombre dying to jewelry making and more, growing girls can learn new techniques while creating crafts that they actually want to wear or add to their bedroom décor.
Since 1994, TheraBreath has become one of the five largest oral care companies in the U.S. and the biggest privately held oral care manufacturer in America. TheraBreath doesn’t mask bad breath with heavy flavors or powerful odors like other products on the market, it wipes bad breath away.
The company has grown to have an extensive line of oral care products that include addressing issues such as gum disease, clearing of tonsil stones, teeth whitening, specialty chewing gum and pet products.
CPC Strategy’s Amazon Creative Team worked directly with TheraBreath to design, develop and deploy A+ Content and written content (on select ASINs) to promote an immersive shopping experience.
We included the best hero images, graphics, and comparison charts to educate visitors on the unique benefits of their oral care products. As seen in the A+ Content example below, each ASIN in the comparison chart links to the available product to ease consumer navigation.