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The Most Important 2021 Cyber Five Findings Across Google, Facebook and Amazon Advertising

The Most Important 2021 Cyber Five Findings Across Google, Facebook and Amazon Advertising

  The biggest five-day stretch for many brands is now officially in the books. As we at Tinuiti do every year, we’ve unpacked the most important trends that shook out across Google, Facebook and Amazon advertising during the key Cyber Five period between Thanksgiving and Cyber Monday. The charts included in this recap are produced […]

The Importance of Reaching Apple Device Users this Holiday Season

The Importance of Reaching Apple Device Users this Holiday Season

It’s no secret that Apple’s updates to address consumers’ privacy concerns have sent ripples throughout the digital marketing industry. Targeting iOS devices with ads and measuring return on ad spend has become more complicated for users who opt out of tracking when presented with the App Tracking Transparency (ATT) prompt, particularly for social and display […]

Amazon Prime Day 2021 Trends to Know

Amazon Prime Day 2021 Trends to Know

Another Prime Day is in the books, and advertising once again played a big role in how brands approached the sales holiday. Here we take a look at how a collection of long-standing, same-store advertisers under Tinuiti management adjusted ad investment to make the most of the surge in consumer demand. I’ll also examine data […]

Is Facebook as Distrusted as You Think? Maybe Not

Is Facebook as Distrusted as You Think? Maybe Not

With the ongoing saga surrounding Apple’s update to require ATT prompts in iOS versions 14.5 and newer, the question of how likely users are to provide Facebook with permission to track has been an ongoing debate. Since app advertisers need users to not only allow tracking for the app advertised but also to allow Facebook […]

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[Americas]
[Americas]
[From The Experts]
[From The Experts]