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Cyber Five 2022: Black Friday and Cyber Monday Ad Trends Across Google, Amazon and Meta

Cyber Five 2022: Black Friday and Cyber Monday Ad Trends Across Google, Amazon and Meta

Another record-breaking stretch from Thanksgiving through Cyber Monday is in the bag for marketers. As many look to take stock of what happened over this pivotal five-day period, we examined same-store samples from more than $3 billion in annual ad spend under management to unpack what happened across the biggest digital marketing platforms. Here’s what […]

Will TikTok Become a Major Amazon Competitor?

Will TikTok Become a Major Amazon Competitor?

TikTok is currently hiring for positions related to building out fulfillment capabilities in the US, aimed at providing warehousing and supply chain systems to support ecommerce efforts. As many have noted, this may put the short form vertical video giant in direct competition with ecommerce titans like Amazon in the near future. In order to […]

Prime Day 2022 Advertising Trends and Learnings

Prime Day 2022 Advertising Trends and Learnings

Another Prime Day is in the books, with insights trickling out across the web as vendors, sellers, and observers take stock of how the sales event compared to years past. Here, we’ll take a look at advertising’s role in driving sales during an event that the vast majority of respondents in our recent Prime Day […]