Amazon Prime Day 2021 Trends to Know
Another Prime Day is in the books, and advertising once again played a big role in how brands approached the sales holiday. Here we take a look at how a collection of long-standing, same-store advertisers under …
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Is Facebook as Distrusted as You Think? Maybe Not
With the ongoing saga surrounding Apple’s update to require ATT prompts in iOS versions 14.5 and newer, the question of how likely users are to provide Facebook with permission to track has been an ongoing debate.…
Amazon Ad Clicks Declining in US as Reopening Appears to Impact Ecommerce Demand
Last week we wrote about Google paid search clicks declining for many US retailers over the past few weeks. While some of the slower performance can be attributed to funkiness surrounding year-ago comparisons…
Google Clicks Declining, CPC Exploding for Many Retailers as US Reopens
The pandemic brought with it a surge in ecommerce demand, spilling over into overwhelming search interest for products and services that consumers may have otherwise sought out in-store. With the US steadily…
Amazon Maintaining Strong Google Shopping Presence in US, but Paused in Canada
If you read our Q1 2021 Google Ads Benchmark Report, you know that Amazon’s presence in US Google Shopping auctions surged throughout Q1, topping 50% impression share by the end of March after starting the year …