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Amazon and Walmart’s Fight for Online CPG Wallet Share

Amazon and Walmart’s Fight for Online CPG Wallet Share

Amazon has long been a dominant force in US ecommerce, as it lays claim to the biggest share of total ecommerce dollars spent, has the largest retail media ad network, and enjoys strong customer loyalty through its Prime membership program. In recent years, though, Walmart is steadily fighting back, including rolling out the Walmart+ membership […]

Is Bing Carving Away at Google’s Search Dominance?

Is Bing Carving Away at Google’s Search Dominance?

Ever since Microsoft announced in February that Edge and Bing would be powered by ChatGPT, observers have wondered if Google’s search dominance would hold up. If other sites like Bing could provide a superior AI-driven experience, the thought goes, maybe, just maybe, Google’s lead in the realm of connecting the US population with information would […]

How Inflation Boosted Consumer Interest in Loyalty Programs

How Inflation Boosted Consumer Interest in Loyalty Programs

  CPG shoppers have never had more options when it comes to product selection, making it hugely important for brands to keep customers happy and coming back for more. Loyalty programs are a key part of this, helping brands communicate with customers with timely offers and information. Tinuiti surveyed more than 3,000 CPG shoppers across […]