It’s no secret that Apple’s updates to address consumers’ privacy concerns have sent ripples throughout the digital marketing industry. Targeting iOS devices with ads and measuring return on ad spend has become…
Another Prime Day is in the books, and advertising once again played a big role in how brands approached the sales holiday. Here we take a look at how a collection of long-standing, same-store advertisers under …
With the ongoing saga surrounding Apple’s update to require ATT prompts in iOS versions 14.5 and newer, the question of how likely users are to provide Facebook with permission to track has been an ongoing debate.…
Last week we wrote about Google paid search clicks declining for many US retailers over the past few weeks. While some of the slower performance can be attributed to funkiness surrounding year-ago comparisons…
The pandemic brought with it a surge in ecommerce demand, spilling over into overwhelming search interest for products and services that consumers may have otherwise sought out in-store. With the US steadily…