The biggest five-day stretch for many brands is now officially in the books. As we at Tinuiti do every year, we’ve unpacked the most important trends that shook out across Google, Facebook and Amazon advertising during the key Cyber Five period between Thanksgiving and Cyber Monday. The charts included in this recap are produced […]
It’s no secret that Apple’s updates to address consumers’ privacy concerns have sent ripples throughout the digital marketing industry. Targeting iOS devices with ads and measuring return on ad spend has become more complicated for users who opt out of tracking when presented with the App Tracking Transparency (ATT) prompt, particularly for social and display […]
Another Prime Day is in the books, and advertising once again played a big role in how brands approached the sales holiday. Here we take a look at how a collection of long-standing, same-store advertisers under Tinuiti management adjusted ad investment to make the most of the surge in consumer demand. I’ll also examine data […]
With the ongoing saga surrounding Apple’s update to require ATT prompts in iOS versions 14.5 and newer, the question of how likely users are to provide Facebook with permission to track has been an ongoing debate. Since app advertisers need users to not only allow tracking for the app advertised but also to allow Facebook […]
Last week we wrote about Google paid search clicks declining for many US retailers over the past few weeks. While some of the slower performance can be attributed to funkiness surrounding year-ago comparisons and stimulus timing, it appears that a major shift has also taken place in consumer demand as the US has begun to […]