Amazon once again broke records with its signature Prime Day event, producing the single largest sales day in company history. To capitalize on the huge influx of demand, Amazon vendors and sellers relied heavily on Amazon’s extensive suite of advertising options to get in front of shoppers. Here we’ll unpack some of the key trends […]
Prime Day is now less than a week away, and vendors and sellers will soon have the opportunity to cash in on the rush of demand from shoppers flooding to Amazon’s site. But how big is the 2023 event actually going to be, and how are consumers feeling heading into it? In April, Tinuiti surveyed […]
Amazon has long been a dominant force in US ecommerce, as it lays claim to the biggest share of total ecommerce dollars spent, has the largest retail media ad network, and enjoys strong customer loyalty through its Prime membership program. In recent years, though, Walmart is steadily fighting back, including rolling out the Walmart+ membership […]
Ever since Microsoft announced in February that Edge and Bing would be powered by ChatGPT, observers have wondered if Google’s search dominance would hold up. If other sites like Bing could provide a superior AI-driven experience, the thought goes, maybe, just maybe, Google’s lead in the realm of connecting the US population with information would […]
CPG shoppers have never had more options when it comes to product selection, making it hugely important for brands to keep customers happy and coming back for more. Loyalty programs are a key part of this, helping brands communicate with customers with timely offers and information. Tinuiti surveyed more than 3,000 CPG shoppers across […]