The pandemic brought with it a surge in ecommerce demand, spilling over into overwhelming search interest for products and services that consumers may have otherwise sought out in-store. With the US steadily reopening and vaccination rates continuing to rise, there is a question of how consumers will respond to more freedom of movement and what […]
If you read our Q1 2021 Google Ads Benchmark Report, you know that Amazon’s presence in US Google Shopping auctions surged throughout Q1, topping 50% impression share by the end of March after starting the year at less than 40% against the median Tinuiti advertiser. The ecommerce giant’s presence has held roughly steady in the […]
The last year has brought a lot of interesting twists in the saga of Amazon bidding on Google Shopping ads, a format the eCommerce giant didn’t start wading into until December 2016 in the US. With the pandemic bringing a surge of demand to Amazon’s doorstep last March, it chose to shut down both Shopping […]
Many Americans received stimulus checks over the last few days as a result of President Biden signing the American Rescue Plan bill on March 11. The move provides direct payments to millions of Americans who are below specified income thresholds, with the largest payment for a single adult coming in at $1,400. Much like we […]
Many advertisers have been experiencing significant shifts in demand since the start of the extensive winter storms that swept the country in mid-February. With severe power outages in some areas, online demand has cratered for many advertisers on Google and Amazon, while Facebook advertisers have found surging impressions but lagging ROAS. Here we examine how […]