If you’ve noticed an increasing number of brands embracing the world of social commerce, you’re not alone. Gone are the days of having to actually go to a brand’s website to purchase a product. Now, with social commerce activations in place, consumers can seamlessly browse and buy products within social media platforms. There’s no denying […]
![Tinuiti’s Largest Annual Event Comes to NYC [And to a Screen Near You]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjIlMkYwNSUyRlRMUzIyX1BSLTEwODB4Njc1LTEud2VicCIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
A lot can change in two years and as marketers, we’ve had to make quick pivots while adjusting to the ‘new, new normal.’ Consumer behavior has shifted, privacy restrictions have hit hard, and many industry professionals have found themselves in uncharted waters. At Tinuiti, we’ve made it our mission to help brands navigate each facet […]
![Track Amazon Competitors With Latest Features From Tinuiti’s MobiusX Technology [Release Notes Q1 2022]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjIlMkYwNSUyRmltYWdlNS0xMDgweDY3NS5qcGciIGRhdGEtdz0iMTA4MCIgZGF0YS1oPSI2NzUiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
Wouldn’t it be nice to know where you stand against your competitors on the Amazon Marketplace? Luckily, at Tinuiti, our experts have released a variety of features that can help you do just that. We’re excited to announce we’ve expanded our SOV (Share of Voice) features within MobiusX to provide our Amazon clients with historical […]
![Social Performance Marketing, As We Once Knew It, is Dead [An Open Letter]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDY4IDY3NSIgd2lkdGg9IjEwNjgiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjIlMkYwNSUyRlNjcmVlbnNob3QtNDQtMTA2OHg2NzUucG5nIiBkYXRhLXc9IjEwNjgiIGRhdGEtaD0iNjc1IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
*This is a guest post by Avi Ben-Zvi, VP of Paid Social at Tinuiti It’s one of the most known philosophical, anthropological, biological concepts in our world: “survival of the fittest.” Over the past few decades, the business world has reappropriated the term for its own benefit, and funny enough, I find myself doing that […]
Streaming video advertising (also referred to as over-the-top or OTT) is the next generation of performance marketing for brands wanting to optimize their ads with modern machine learning and future-proof them with owned data. Today, streaming is considered more than just a trend—it has become a table-stakes channel for growth performance marketers. In fact, the […]