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Are Broad Match Keywords the Right Move for Every Brand?

Are Broad Match Keywords the Right Move for Every Brand?

*This is a guest post by Matt Shover, Paid Senior Search Specialist at Tinuiti Broad match keywords have become more prevalent on Google over the last two years. Broad match is designed to allow keywords to match to an expanded range of relevant queries while incorporating more information about user behavior. But, is broad match […]

Amazon Lightning Deals: Everything Sellers Need to Know

Amazon Lightning Deals: Everything Sellers Need to Know

We all know Amazon is THE marketplace to sell on—but are you sufficiently standing out among the competition? By offering promotions and discounts through Amazon’s Lightning Deals, you have the opportunity to reach millions of shoppers looking for their next great deal.  In this article, we’ll cover how to gain more new-to-brand customers and how […]