Category:

Experts Share Social Media Predictions For 2022

Experts Share Social Media Predictions For 2022

In 2021, we’ve seen a focus on privacy, big moves toward social commerce, and the increasing need to diversify social media advertising strategies. Will 2022 hold more of the same? What trends or innovations can advertisers expect in the coming year? It’s no secret that the social media landscape is ever-evolving and while we can’t […]

Bye, Bye Last Click… Enter: Data-Driven Attribution

Bye, Bye Last Click… Enter: Data-Driven Attribution

Google is saying goodbye to last-click attribution, but what does that mean for the future of measurement? What is the alternative for advertisers? All valid questions. But the first question we need to ask is, why are these changes happening in the first place?  Privacy has been the theme of 2021, and that theme will […]