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Bye, Bye Last Click… Enter: Data-Driven Attribution

Bye, Bye Last Click… Enter: Data-Driven Attribution

Google is saying goodbye to last-click attribution, but what does that mean for the future of measurement? What is the alternative for advertisers? All valid questions. But the first question we need to ask is, why are these changes happening in the first place?  Privacy has been the theme of 2021, and that theme will […]

Spotify Ads | How Music and Big Data Can Win You Customers

Spotify Ads | How Music and Big Data Can Win You Customers

Spotify went public in 2008 in a market crowded with rival music services. The music streaming app has shattered expectations by reaching over 365 million monthly users, including 165 million subscribers, across 178 markets. It is now the world’s most popular audio streaming subscription service.   Spotify Ads is also the largest digital audio advertising platform […]

[From The Experts]
[From The Experts]