When it comes to grocery shopping giants in the United States, one name stands out above the rest – Kroger. Kroger has not only become the largest grocery retailer in the country but has also been a pioneer in revolutionizing the shopping experience over the years. The growing chain has seen 96% of sales captured […]
In today’s fast-paced world of digital marketing, A/B testing has become a mainstay for brands looking to optimize their email campaigns. While many are using this technique, not all are harnessing its full potential. In this blog, we’ll dive into how A/B testing, once a niche approach, has now become a cornerstone of email marketing. […]
Fulfillment by Amazon (FBA) is a program where Amazon stores, packs, ships, and handles customer service for the products you sell on Amazon. FBA gives you the ability to sell products on Amazon Prime. Fulfillment by Amazon is a good option for merchants who are looking to increase shipping time and reduce time and money […]
![Amazon Sponsored Products Ads: A Seller’s Guide [2023]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYwMSUyRk1hc3RlcmluZy1BbWF6b24tU3BvbnNvcmVkLVByb2R1Y3RzLUFkc18tVGhlLUJyYW5kcy1HdWlkZS0xMDgweDY3NS5qcGciIGRhdGEtdz0iMTA4MCIgZGF0YS1oPSI2NzUiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
For brands selling and growing on Amazon’s marketplace, Amazon Sponsored Products ads are—and will continue to be—one of the most powerful tools for driving discoverability and incremental sales for any catalog. The “cost to play” on Amazon’s marketplace has increased as more Amazon sellers flood the Marketplace increasing demand in the bidding auction. In response, […]
Gen Z is more than just the generation that brought us the return of low-rise jeans, Y2K fashion trends, and a disdain for the side-part. As digital natives who’ve grown up in a highly connected world, Gen Z’s approach to shopping is rewriting the rules of consumer engagement. In this post, we’ll take a look […]