![Social Performance Marketing, As We Once Knew It, is Dead [An Open Letter]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDY4IDY3NSIgd2lkdGg9IjEwNjgiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjIlMkYwNSUyRlNjcmVlbnNob3QtNDQtMTA2OHg2NzUucG5nIiBkYXRhLXc9IjEwNjgiIGRhdGEtaD0iNjc1IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
*This is a guest post by Avi Ben-Zvi, VP of Paid Social at Tinuiti It’s one of the most known philosophical, anthropological, biological concepts in our world: “survival of the fittest.” Over the past few decades, the business world has reappropriated the term for its own benefit, and funny enough, I find myself doing that […]
Streaming video advertising (also referred to as over-the-top or OTT) is the next generation of performance marketing for brands wanting to optimize their ads with modern machine learning and future-proof them with owned data. Today, streaming is considered more than just a trend—it has become a table-stakes channel for growth performance marketers. In fact, the […]
![Retail’s Biggest Event Returned to Las Vegas [Shoptalk 2022 Recap + Tinuiti Hot Takes]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY1OSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjU5IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjIlMkYwNCUyRlNjcmVlbnNob3QtMzYtMTA4MHg2NTkucG5nIiBkYXRhLXc9IjEwODAiIGRhdGEtaD0iNjU5IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
After years of Zoom meetings, virtual happy hours, and online events, this year’s Shoptalk gathered more than 10,000 retail changemakers LIVE in Las Vegas. The event was held from March 27-30, 2022 at Mandalay Bay for the industry’s biggest reunion yet. Shoptalk 2022 was bigger and better than ever and attendees heard from some of […]
![Social Commerce: The Ultimate Guide to Every Shoppable Channel [2022]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDAwIDQ5MCIgd2lkdGg9IjEwMDAiIGhlaWdodD0iNDkwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYwNyUyRnNtcy13ZWJpbmFyLTgtNC1mZWF0dXJlZC5qcGciIGRhdGEtdz0iMTAwMCIgZGF0YS1oPSI0OTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
Have you ever been looking through your social media feed, and seen a scroll-stopping product you’d like to purchase? Did you find yourself wishing you could buy it right then and there? With social commerce activations in place, now, you can. Brands have taken notice of this growing opportunity to reach consumers where they are, […]
![Are You Ready For Amazon Prime Day? [2022 Deadlines You Need to Know]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDc5IDY3NSIgd2lkdGg9IjEwNzkiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjIlMkYwNCUyRlNjcmVlbnNob3QtMjItMTA3OXg2NzUucG5nIiBkYXRhLXc9IjEwNzkiIGRhdGEtaD0iNjc1IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
You might think it’s a bit early to be talking about Amazon Prime Day as it typically falls in July, but deadlines are quickly approaching and it’s important to stay ahead of the game. Preparation is key so your brand can capitalize on one of the biggest shopping days of the year. In this article, […]