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The New In-House Kroger Advertising Platform is Now Live

The New In-House Kroger Advertising Platform is Now Live

When it comes to grocery shopping giants in the United States, one name stands out above the rest – Kroger. Kroger has not only become the largest grocery retailer in the country but has also been a pioneer in revolutionizing the shopping experience over the years. The growing chain has seen 96% of sales captured […]

How to A/B Test Email Campaigns: Ideas & Best Practices

How to A/B Test Email Campaigns: Ideas & Best Practices

In today’s fast-paced world of digital marketing, A/B testing has become a mainstay for brands looking to optimize their email campaigns. While many are using this technique, not all are harnessing its full potential. In this blog, we’ll dive into how A/B testing, once a niche approach, has now become a cornerstone of email marketing. […]

Amazon Sponsored Products Ads: A Seller’s Guide [2023]

Amazon Sponsored Products Ads: A Seller’s Guide [2023]

For brands selling and growing on Amazon’s marketplace, Amazon Sponsored Products ads are—and will continue to be—one of the most powerful tools for driving discoverability and incremental sales for any catalog. The “cost to play” on Amazon’s marketplace has increased as more Amazon sellers flood the Marketplace increasing demand in the bidding auction. In response, […]