46% Of All Sales Calls Are Missed Opportunities [Infographic]
Call Tracking is something that gets pushed to the side a lot in ecommerce with more pressing elements of conversion rate. Here are some interesting statistics on call behavior from Q1 2014 and tracking to help increase your ROI:
Call Tracking Take Aways
- Conversion Rate – 29% of inbound calls result in a conversion. Most marketers and most companies don’t have a clue what their conversion rate is.
- Lead Score – Lead scoring is mainstream in the online environment. This is the first application that scores phone leads. Comparing lead scores across channels, campaigns, keywords, etc. has massive implications on ad spend and ROI metrics.
- Missed Opportunities – 46% of sales inquiries are Missed Opportunities. That means they were good leads that didn’t convert. Even if this was the only metric addressed, the data would be valuable for marketers. How many missed opportunities does your business have?
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