With the speed of digital marketing innovation being faster than ever before, its tough to cram time in to stay on top of industry trends. These 4 publications not only provide news insights but are hubs for well-established industry thought leaders:
AdAge is the modern-day CMO’s hub on all trends digital and media advertising. Advertising Age is great for reading “meta” posts on buzzing industry trends (ex. native advertising, programmatic buying, social TV, etc.) and learning about overarching themes in modern day advertising.
However, they do throw in a good number of more specific articles that focus in on individual ad campaigns.
AdAge and Adweek are almost mirror images of each other, but I’ve felt Adweek to be more specific and event-centric. Though a bit more commercialized, Adweek also offers a better overall site design than AdAge.
Head here to stay up to date on who’s doing big things in advertising and which ads are causing the most buzz.
While the former 2 blogs focus more on media and digital advertising, CMO.com focuses almost exclusively on digital trends. Acting has Adobe’s main commercial blog, CMO.com points to the better articles on the web about digital marketing (some of which come from Adweek and AdAage), and they also feature “CMO Exclusives, ” which is their own proprietary content.
You’ll find a good number of established industry professionals from big name companies weighing in here, particularly this gem.
…Because the modern day CMO must also be emotionally intelligent to lead an organization. No, you wont find this to be a good hub for news, but HBR is a goldmine of articles and allegories on leadership.
Some of my personal favorites include (some require a paid subscription…but it’s the internet, you can probably find it somewhere):
- Daniel Goleman – Primal Leadership
- Robert Goffee – Why Should Anyone Be Lead by You?
- John Kotter – Leading Change: Why Transformation Efforts Fail
- Tony Hsieh – Zappos’ CEO on Going to Extremes for Customers (it should just be called “Tony Hsieh is The Man”)
- Nitin Nohria – What Really Works
- Bill George – Discovering Your Authentic Leadership
- Robert Simons – Stress Test Your Strategy: 7 Questions to Ask
If you’re looking to learn about more specific aspects of digital marketing and selling, get full-access to our conglomerate of resources for Paid Search, SEO, Site Design, Content Marketing, and a bunch of other great, relevant topics by signing up to receive our Retail Search Holy Grail: