CPC Strategy Acquired by Elite SEM to Form Performance Marketing Powerhouse

By Tinuiti Team

As of August 31, 2018, CPC Strategy has been acquired by Elite SEM (also known as Elite Digital), an award-winning digital marketing agency founded on search and focused on holistic performance-driven digital marketing.

For CPC Strategy, we recognized that our success was driven primarily through our Amazon, search, shopping, and paid social practices but that the wider digital marketing and ecommerce landscape required much more to be successful.

We’ve always strived to provide the best possible experience for our followers and clients, and we’re excited that we found an ideal, complementary partner in Elite SEM.



Elite SEM is well known for their shopping and search practices but with their acquisition of OrionCKB last year and Email Aptitude earlier this year, they provided the foundation for the performance marketing agency of the future.

The combined organization will no doubt be a market leader in managed advertising on Facebook, Google, and Amazon, but it will also be able to provide a richer suite of services that we’ve recognized that brands and growth-focused businesses have always needed to be proficient at – email marketing, CRO, SEO, Analytics, and overall integrated media planning.

The alignment of CPC’s and Elite’s vision was also greatly complemented by an alignment in culture. We chose Elite SEM because of their strong, award-winning reputation for company culture and investing in their people.

All 4 CPC Strategy co-founders will remain with the combined company. Rick Backus, CPC Strategy’s CEO, will stay on to focus on growing the Amazon practice while Nii A. Ahene, COO, will oversee integration and transition towards agency innovation.

“We’ve known Elite SEM’s leadership team for almost 10 years and admired their business model and culture, as they have ours. The combination of CPC Strategy and Elite is a significant step in delivering our mutual strategic vision of being the leading performance marketing agency equally expert in search, social and marketplaces, or Google, Facebook, and Amazon.”

– Rick Backus, CEO at CPC Strategy


On the technology side, Elite SEM will also acquire CAPx, our proprietary Amazon and Paid media and bid optimization platform created by our innovative team in 2014.

As we embark on this new chapter, we hope you will join us as we are eager to be able to provide a more complete scope of capabilities and expand our thought leadership to better serve brands and retailers.



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“We are very excited to join the Elite SEM family. Both organizations not only appreciate the value of an experts-only, performance approach to digital marketing but understand what it takes to build healthy cultures where digital professionals can thrive in their careers. Given our distinct areas of focus, the CPC Strategy and Elite combination will be a force majeure, helping provide strategy and execution to drive growth for consumer brands of all sizes.”

– Nii A. Ahene, COO at CPC Strategy  

You can read more about the acquisition on Elite SEM’s blog here.

If you have any questions regarding the recent acquisition, please email

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