Yesterday Google announced Local Product Availability on Google Place Pages.
The feature lets customers view your offline category online.
When you provide Google with local product availability data, your Google Place Page will now automatically include a new section, ‘Popular products available at this store’, featuring five popular products along with price and local availability. For shoppers unfamiliar with your business, this section shows the types of products available in your store.
If shoppers are looking for a specific item, they can click ‘Search within this store’ to search your product inventory to see if a particular item is in stock nearby.
More info: