Nexternal Ecommerce Platform Review

By Tinuiti Team

nexternal-review-logoInterested in creating an online store or migrating your current store to a new platform? This unbiased Nexternal review will help you learn the fundamentals of the platform as well as your store’s fit with its features and functionalities.

Want to know how other platforms measure up? See our full list of ecommerce platform reviews here.

Nexternal Review: What kind of merchant should use the Nexternal platform?

Nexternal is a cloud-based ecommerce platform that was launched in 2000. The platform serves a variety of companies across the apparel, automotive, non-profit and food/beverage industries and boasts several big-name clients, including Korbel, USA Today, Hershey, Taser, Mystic Tan, and Magnolia Bakery. All Nexternal stores are maintained on the company’s corporate server and require no outside hosting package, security precautions, or SSL add-ons.

For pricing, you’re looking at a $1000 initial setup fee. After that, monthly pricing is dependent on your monthly online sales. They also offer a 15-day free trial. Very high volume merchants can also consider the Nexternal Unlimited package, which costs $5000/month for any number of  monthly sales. Check out this table for an overview:


Check out Nexternal’s pricing page here.

A big plus of Nexternal is its customer service model. When a client first signs up for the platform, they’re assigned a personal Nexternal representative right away. This rep will be their go-to person for any questions, concerns, or support requests they have throughout the entire life of their account. They’ll assist with setting up and designing the store, recommending marketing efforts, and providing technical support when needed. Unlike most ecommerce platforms that use ticketing systems for customer service, Nexternal’s process guarantees more personalized, customized support, and care.

For an extensive overview of the Nexternal platform, check out this webinar (no opt-in necessary).

Based off its pricing structure, I’d recommend Nexternal to larger online retail businesses doing greater than $6 million in annual sales. At the end of the day, Nexternal is an enterprise-level solution.

Ideal for: Depends on annual sales, but medium to large online retail businesses doing greater than $6 mil. annually will see the most value

Nexternal Review: Positive Nexternal Features [ws_table id=”69″]

Nexternal Review: Negative Nexternal Features [ws_table id=”70″]

You can view all of Nexternal’s features here.

Notable Nexternal Sites:


Simple Truths

Magnolia Bakery

Nexternal Review: Bottom Line

With Nexternal’s personalized customer service model and all-inclusive functionalities, the platform is a good choice for larger retailers who will actually get the most out of Nexternal’s powerful software. I recommend taking a look at their pricing structure, comparing it to your monthly and annual online sales numbers, and determining if the solution is scalable for your business.

Despite being overshadowed by similarly-priced and more-recognized solutions like Amazon Webstores or Yahoo Stores, Nexternal is a viable, dark-horse option for large online stores.

Nexternal Ecommerce Platform Comparison Grade: B

How do you think this shopping cart stacks up against the rest? Have your voice be heard and your opinion known! Email [email protected] and request to have experience be part of this Nexternal review.

View the master list of our ecommerce platform comparison to make the most informed choice when choosing your ecommerce platform software.

*Note: Grades are subjectively based on analysis and comparison to other ecommerce platforms, based on availability, significance, and functionality of the platform feature and overall value.

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