Choosing an email marketing service is difficult, below is a review of Pardot to help you make informed decisions about email marketing services.
For information about other top email marketing services including Lyris, view more reviews here.
At First Glance
Pardot, a subsidiary of Salesforce, provides a comprehensive email marketing service for medium to large business. Pardot’s email marketing service enables businesses to seamlessly combine email marketing, social media, and CRM systems in one location.
Who’s Best Suited for Pardot?
Businesses with a high volume email marketing effort or a large email list are best suited for Pardot. Small businesses and entrepreneurs are not ideal candidates for Pardot.
Pardot offers three pricing tiers ranging from $1,000 to $3,000. For this review, we have evaluated the second pricing tier at $2,000 per month. The table below breaks down Pardot’s pricing structure and included features:
For more information and a demo of their services visit Pardot’s website.
Note: Small businesses with smaller subscriber lists should consider MailChimp or AWeber for a more cost effective solution.
Pardot Features & Usability
Notable Pardot Users
Pardot provides a comprehensive service for clients looking for strong integration of CRM and social media. Additionally, Pardot relies heavily on reporting and other measures to provide their clients with tools to continually enhance email marketing campaigns.
We have compared 9 of the most popular email marketing services and graded them on pricing, functionality, and usability. Check out the individual reviews for more in-depth information about each services.