What Could the Anti-Trust Lawsuit Mean for Facebook Ads?

By Tinuiti Team

Recently, the United States government filed a lawsuit against Facebook alleging that the platform has engaged in anticompetitive behavior. The Federal Trade Commission is also looking to require the company to divest assets, including Instagram and WhatsApp, effectively breaking up Facebook as we know it.

Facebook has been under fire for the past few years as their acquisitions of Instagram and WhatsApp have been seen as a push to eliminate their rivals. This lawsuit is the culmination of a months-long investigation. Google was hit with a similar federal lawsuit back in October. 

How will this impact advertisers?

Anti-trust lawsuits can take years to sort out, and the Facebook one should be no different. The platform will continue to operate business as usual until the final verdict is reached. 

However, there are some potential effects to consider: 



Next steps

As of right now, there is no action to take, but Tinuiti is closely monitoring and will alert you should any changes be required as a result of the lawsuit. Please contact us if you have any questions.

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