Google Shopping will start featuring product reviews on the SERP starting “mid-September.”
The noticeable orange 5-star rating system will be a sure differentiator for advertisers who aggregate product reviews. So what does this mean? Well, you have about a month and half to start accumulating product reviews before this feature goes live.
Add Google Shopping Product Reviews
You can now do this 1 of 2 ways:
1) Send Google product feedback directly via a Product Review feed OR
2) Enlist the services of a third-party review service. Feel free to reach out to to me (jon @ cpcstratblogsite.kinsta.com) for a list of recommended product review providers.