Google Shopping Feed Specifications – Updates to Stock

By Tinuiti Team

Last week, Google announced changes to its Google Shopping feed specifications, or the required format for inventory submission on Google. The feed specification changes include changes to availability and landing pages, which will be enforced starting September 30th.

Google Shopping Feed Specification Changes

Some of the major changes include:

Shopping Feed Item Availability Changes to Make Now

Although Google’s new Shopping feed specifications won’t  be enforced until later this year, merchants may already be getting warnings about item availability. 

Here is an example of a Google Shopping feed availability warning we spotted this week:

New Google Shopping Feed Availability Attributes

Google Shopping’s new data feed specifications remove “available to order” as a feed attribute, replaced by the following come September 30th:

Here is how Google outlines the availability feed attribute update:

How to Update Google Shopping Feed Specifications

Merchants can edit these attributes under the item availability column of their feed as seen here:

As Google Shopping beings to enforce the new data feed specifications, it is advisable for merchants to make these changes now to avoid problems with their data feed.

You Might Be Interested In

*By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy.