How to migrate your Bing Shopping account to Microsoft's adCenter

By Tinuiti Team

Today Bing Shopping merchants still using the old merchant center were sent information on Bing Shopping’s migration to Microsoft’s adCenter (if you haven’t received the e-mail from Bing Shopping it should arrive by the end of the week):

Dear Merchant – We sincerely hope you had a great holiday and look forward to a bright new year with you on Bing Shopping.  As such we would like to share with you a valuable piece of information regarding your Bing Shopping account.

As of March 1, 2011 we will require all merchants to manage their Bing Shopping accounts through AdCenter<>.  The enclosed migration guide will explain how to quickly and seamlessly migrate all information from your existing Merchant Center account to adCenter.  We want to be clear that Bing Shopping is still a free program but we are migrating information in order to allow our merchants to leverage the functionality and capabilities of the adCenter platform.  We have included an FAQ below.

Please have a look at both the FAQ’s and the enclosed migration guide.  You’ll be happy to know that we are not making any major changes to the program and migration is a very simple process.

Thanks for a great year and here’s to 2011!!


The Bing Shopping Team

Make sure to check out the links below, most importantly the Bing Shopping Merchant Migration Guide, on how to migrate your Bing Shopping account to Microsoft’s adCenter.

How has your transition to Microsoft’s adCenter been? Post your experiences in the comments.

Additional Content:

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10 Bing Shopping FAQ’s

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