The July timing of Prime Day 2022 boosted Q3 advertiser investment across both the Amazon Ad Console and Amazon Demand-Side Platform (DSP), and the Prime Early Access Sale in October got Q4 off to a nice start for many brands. Read more about how these events impacted performance in the latest edition of the Amazon Ads Benchmark Report, which also unpacks other key developments, such as:
- How average Amazon Sponsored Products cost per click grew year over year for thirteen major product categories
- The growing role of video for Amazon DSP advertisers, and how much ad spend is going to connected TV compared to the start of the year
- Huge declines in average cost per click for Walmart Sponsored Products advertisers following a significant change to ad auctions in June
With over $3 billion in annual media under management, Tinuiti brings unrivaled expertise across Google, Meta, Amazon, and the entire digital marketing landscape. Download the Q3 2022 Amazon Ads Benchmark Report to read up on the latest and most important trends impacting brands as we head into the crucial Q4 holiday shopping season.
