View On Demand
Expert Report
Using Amazon Data for Last-Minute Holiday Optimizations
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What we covered:
- How you can use data and insights from Prime Day to inform your holiday strategy
- The change in consumer behavior stemming from last year’s shippageddon─ and how to navigate this year’s even more challenging 2.0 version
- What we predict Prime members will do this holiday season based on their the behavior over the last year.
- How to use this data to make last-minute optimizations and pivots for Black Friday, Cyber Monday, and throughout the holiday season
How do you prepare for the largest shopping event of the year? Use the insights we’ve gathered from Prime Day, the biggest annual sales event on Amazon in 2021. Given that the number of Prime members spending more than $200 every month has doubled since last year, getting in front of these customers during the holiday season is a lucrative endeavor.
In this webinar, we partnered with Amazon analytics and optimization experts DataHawk to share insights on consumer behavior from Prime Day, how Prime membership numbers have changed, the supply chain effect on holiday shopping, and how you can translate these trends into actionable insights this holiday season.
Our Speakers
Andy Taylor
VP Research
Brenna Huggins
Senior Account Manager
Prateek Haralalka
Head of Customer Success
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