Demystifying Amazon Marketing Cloud’s Attribution Model

What We Covered:

• How to use AMC to answer the most pressing questions about your Amazon business
• AMC reports that are essential to your brand and how to best leverage them
• Using AMC to dive into custom attribution, including showcasing first touch and last touch on the customer journey
• Get answers on the different types of ads users saw before converting, where your new-to-brand customers are located, and better measuring your performance during tentpole events