Return home
Webinars
Demystifying Amazon Marketing Cloud’s Attribution Model
What We Covered:
- How to use AMC to answer the most pressing questions about your Amazon business
- AMC reports that are essential to your brand and how to best leverage them
- Using AMC to dive into custom attribution, including showcasing first touch and last touch on the customer journey
- Get answers on the different types of ads users saw before converting, where your new-to-brand customers are located, and better measuring your performance during tentpole events