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A Performance Marketer’s Approach to OTT (Over-The-Top)
Using Connected TV in your Cross-Channel Strategy
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Some topics we discussed:
- Distinguish different OTT distribution channels & advertising platforms.
- Enhance ad relevance leading to increased engagement
- Build campaigns with focused, complementary strategies
- OTT audience & cross-channel targeting tactics
- How to measure the success of your OTT investment
A new medium known as OTT (over-the-top) advertising has emerged, allowing brands to reach viewers through streaming video services and devices, such as smart or connected TVs. OTT advertising is a viable component of a brand’s performance media mix. OTT is much more than just a branding and awareness play, it is a complete performance channel that offers scale, measurability, and data-driven targeting. As OTT viewership continues to explode, discover opportunities that can surface for your brand by adopting OTT video to support your sales and marketing goals.
Our Speakers
Jesse Math
VP Client Strategy, Planning and Platforms; OTT Lead
Richard Kosinski
EVP, Sales
