April 22, 2021 (Past Event)
The Most Important Performance Marketing Event of the Year
(AND YES, IT’S VIRTUAL)
Over a dozen sessions across three tracks—Martech and Measurement, Media, and Digital-First Creative. Top brands. Provocative thought leaders. All on a cutting-edge virtual platform meticulously designed to provide you with networking as well as specific and actionable strategies to accelerate your brand’s performance across the funnel.
Get Out Ahead
Give yourself a break from the day-to-day grind in order to see the full picture and what lies ahead. Tinuiti Live provides you a half-a-day to not only listen, think, and get inspired – but to plan an actionable strategy to propel your brand performance in 2021 and beyond.
Who You’ll Meet
Tinuiti Live mirrors the in-person experience to give you as many networking opportunities as possible. Get in on one-to-ones and break-out groups with the doers and thinkers who will be most valuable to your business.
Content that Counts
Lots of people are talking about brand over here and performance over there – as if they are two separate things. This half-day conference brings brand and performance together in a way you haven’t heard before with sessions that tie together all the fundamental pieces.
Compelling Keynotes
All the sessions ladder up the inspiring keynotes on brand performance from some of the most sought-after speakers in marketing, including a keynote session from the CMO of the brand that has experienced phenomenal success mastering full funnel marketing—Etsy.
Agenda
Pick and choose the sessions you need to accelerate your brand’s performance. Whether it’s what’s next in Martech and Measurement, Media, Digital-First Creative (or all of the above) there’s something for everyone—no matter what your vertical or job title is. Can’t make a session? You can catch all of the sessions on-demand for a full 30 days after the event.
Accelerating Brand Performance
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Name
Title CompanyTBA
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Name
Title CompanyBuilding a Foundational Tech Stack to Support Your First-Party Data Strategy
The new wave of privacy changes has made the need for a first-party data strategy more pressing than ever. But many advertisers still struggle with siloed data, underutilized tech, and a fractured view of the customer. This session will break down what a holistic 1P data strategy really means, the foundational tools and systems advertisers need, and the measurement strategies that every advertiser should be testing in 2021.
Nirish Parsad
Marketing Technologist Tinuiti
Andrew Richardson
SVP, Analytics & Marketing Science TinuitiBrand Meet Performance, Performance Meet Brand: A Fireside Chat with Ancestry.com
Learn more about how Ancestry.com is continuing to disrupt the family history & DNA market by adopting a connected, full-funnel approach to marketing. And breaking down silos with an integrated vision across Brand and Performance to accelerate growth.
Diana DiGuido
SVP, Client Strategy Tinuiti
Todd Pollock
SVP, Global Customer Success and Commercialization Ancestry
Paige Grossman Nelson
VP, Global Brand Creative and Media AncestryBrand Building on Amazon: Optimizing Creative to Boost Conversions
Compelling creative content can make or break your full-funnel Amazon strategy. These enhanced creative tools on the Marketplace are not just about making brands look prettier – they can drive traffic to a brand’s entire catalog and increase detail page conversion rates. Get steeped in the best practices for Amazon Enhanced Brand Content (EBC), video, and Stores features and upgrade the shopping experience to make it more visually engaging and interactive.
AJ Swamy
Client Solutions Strategist TinuitiHow Audible’s Mobile App Performance Continues to Scale: A Look into a Transparency-First Approach
There are over 235 million smartphone users who are seeking out privacy preserving measures. How can a mobile app continue to grow, while maintaining the trust of consumers? Audible prioritizes a transparency first approach with publishers and consumers, which has allowed them to consistently scale performance. Tune in to hear how they approach keyword transparency with Apple Search Ads, the right ad placement tracking measures, winning consumer conversion paths, and more.
Liz Emery
Senior Director, Mobile & Ad Tech Solutions Tinuiti
Danielle Smith
Senior Director, Mobile Marketing AudibleThe Consumer has Evolved, Now Brands Must Too: How Bassett Furniture Evolved Their Media Strategy with OTT
Founded in 1902, Bassett Furniture had already survived the 1918 flu pandemic and many others before the coronavirus struck. When the company had to cut its media spend during COVID, the first thing to go was traditional TV. But what started as a necessity ended up opening a rich source of revenue—Bassett moved to Over-the-Top (OTT) advertising and shifted from promo-only support to evergreen always-on OTT efforts. The result? They moved their audience further down the funnel. This session will be invaluable to marketers who are looking for ways to enter the OTT field or step up their game.
Jesse Math
VP, Advanced TV and Video Solutions Tinuiti
Heather Petersen
Director, Digital Marketing Bassett Furniture Industries Inc.Are you Speaking your Customer's Language? How Your Audience Experience Could Be Affecting Conversion Rates
Marketers, do you really know your customers? The truth is what we think we know about our customers and what they are actually trying to tell us, are two different things. If you’re not 100% satisfied with your current conversion rate, odds are you’re not speaking their language. In this session, we’ll help you take a step back to objectively look at how your brand is perceived by your customers with a breakdown of the four key areas where the misalignment is probably happening. Then, because it’s all about actionable insights, we cover the tools for user Behavior Tracking and Analysis so you can leverage data about click activity and scroll maps to really understand what your customers are trying to tell you.
Kendall Giglio
Senior Director, CRO TinuitiAddressing Addressable: Targeting & Measurement in the Era of Programmatic Convergence
Hear from eCommerce heavyweight Bonobos on how they're leveraging first party data to execute a full funnel media strategy that converges both programmatic & social. As well as actionable strategies on loyalty, audience segmentation and targeting.
Kolin Kleveno
SVP, Addressable Media Tinuiti
Helena Tse
Head of Growth Marketing, Ecom, CRM & Insights BonobosEmerging Social Platforms: Leveraging Upper Funnel Tactics to Drive Conversions
The world of Reddit often feels infinite. While there are thousands of subreddits for virtually any topic you can imagine, there are also vast opportunities for advertisers to capitalize on a highly engaged and deeply ingrained audience on the platform. Join us as M1 Finance discusses how they leveraged Reddit's unique ad products and targeting capabilities to find users who'd fall in love with their product.
Avi Ben-Zvi
Group Director Paid Social Tinuiti
Bob Armour
Chief Marketing Officer M1 Finance
Patryk Wlodersky
Acquisition Marketing Manager M1 Finance
Erica Haile
Senior Growth Partner RedditExpert Panel: Creative Strategies for Real Action on DEI (Diversity, Equity and Inclusion)
The recent awakening in our country around social and racial justice has inspired countless brands to step up their DEI efforts both internally and out in the world. While some brands have walked the talk and made a real impact, others have found out that paying lip service while failing to take accountable action can hurt their brands even worse than if they had remained silent. This panel will examine the game changing strategies of four very different brands The takeaway for marketers? Learn how to move beyond talk into measurable and meaningful DEI practices that perform.
Moderated by Arthur Benjamin
Senior Director, Diversity Equity and Inclusion TinuitiTory Hargo
Product Design Manager Product Architecture FacebookRochelle Hinds
VP Social Media OneUnited BankElizabeth Morrison
Chief Diversity Equity and Inclusion Officer Levi Strauss & CoMichelle Wong
VP Marketing and Sales Sprinkles CupcakesFive Steps to Ensure Business Durability in an Ever-Evolving Marketing Landscape with Liveramp's Anneka Gupta
Coming out of a turbulent year, the marketing ecosystem has been rocked by an unsteady economy, the loss of third-party cookies, changes to mobile identifiers, and an increasingly complex patchwork of global privacy regulations. Join Anneka Gupta, President & Head of Products and Platforms at LiveRamp, to learn how companies can future-proof their businesses today. Gupta will share five actionable takeaways to equip business leaders and marketers alike with the tools they need to navigate the ever-evolving landscape as they embrace a more transparent, privacy-driven, and consumer-first world.
Anneka Gupta
President & Head of Products and Platforms LiveRamp
Nii Ahene
Chief Strategy Officer TinuitiThe Future of Omni-Channel: Using Platform Technology to Bring Together Brand and Performance
maurices partnered with Tinuiti to drive omnichannel traffic and demand, with a focus on acquiring new customers and increasing efficiency. They also needed to prove how their digital marketing efforts impacted in-store traffic and revenue. Join our leading industry experts as they discuss the future of Omni-Channel using platform technology to better understand brand and performance. In this session you will hear about various data driven approaches to measure and quantify media channel impact, the growth opportunities unlocked and how analytics is used as the roadmap to strategy.
Kristine Koetter
AVP, Omnichannel Marketing Maurices
Annica Nesty
Sr. Director, Marketing Science TinuitiMore Bang for Your Buck: Maximizing Media Spend Impact for Mid-Stage D2C Retailers
Emerging D2C retailers can punch above (way above) their weight class when it comes to maximizing media spend impact. In this session we'll cover media mix theory based on brand maturity, leveraging native platform tools to evaluate ad spend from a performance branding perspective, as well as how to harness first-party data early in the new era of privacy.
Josh Brisco
VP, Growth Media Tinuiti
Kady Srinivasan
SVP, Head of Global Marketing KlaviyoBreaking Down Silos: How a Creative-First Approach to Performance Branding & Acquisition Media Can Work Together to Amplify Growth
What's in a Brand? In this session we'll be breaking down the silos between performance & branding efforts. As well as identifying reasons why brand engagement is important in today's climate and new methods of measuring brand marketing performance.
Carla Anderson
Creative Director, Tinuiti Tinuiti
Sam Dennigan
CEOStrong Roots
Fireside Chat with Etsy CMO Ryan Scott
The success of Etsy during the pandemic and beyond has been nothing short of phenomenal. Listen to CMO Ryan Scott as he disperses insights into how the brand activated new customers gained during COVID and how the convergence of brand and performance fueled the site’s stellar growth.
Ryan Scott
CMO Etsy
Zach Morrison
CEO TinuitiTBA
Missed a session from the day? We'll be recapping all the key takeaways from the day. Followed by live entertainment from YouTube creator DSharp who will be taking your song requests to perform on violin.
Name
Title CompanySpeakers
Keynote Speaker
Kevin Mayer
Chairman of the Board, Dazn
Former Disney Exec & CEO of TikTok
Kevin Mayer is a former top executive at The Walt Disney Company overseeing its international Direct-to-Consumer business which included global streaming platforms, Disney+, ESPN+ and Hulu. Mr. Mayer architected the development and successful rollout of Disney+ that today has over 100M subscribers. Prior to that role, he executed major acquisitions including Pixar, Marvel, Lucas Film, Bamtech, and 21st Century Fox. Most recently, Mr. Mayer served as CEO of TikTok and COO of its parent company, ByteDance——driving one of the greatest disruptions in social media history helping steer the world’s fourth largest social media platform with nearly 700M users.
Keynote Speaker
Anneka Gupta
President & Head of Products and Platforms, LiveRamp
As president and head of products and platforms at LiveRamp, the leading data connectivity platform, Anneka Gupta lends her cross-divisional expertise to product development, engineering, operations, and go-to-market. In addition, she has an executive role in the planning and execution of the company’s diversity, inclusion, and belonging (DIB) program and strategy. As a woman in the technology industry, Anneka is focused on increasing the prominence of DIB resources for employees and regularly speaks at industry events on topics such as improving workplace culture, increasing inclusivity, and leading with purpose. One of the earliest team members at LiveRamp, Anneka has held positions in almost every department during her 10 years with the company.
Keynote Speaker
Ryan Scott
CMO, ETSY
Ryan Scott is Chief Marketing Officer at Etsy, bringing two decades of marketing and ecommerce experience to the company. He leads Etsy’s digital marketing, advertising, communications, brand, market research, and international growth initiatives, elevating Etsy to new shoppers around the world and deepening engagement within the existing community.
Featuring Brands
