Amazon Tech-Enabled Data Strategy
In the right hands, Amazon Marketing Cloud and Amazon Attribution are powerful tools for brands.
Driving Performance with Amazon Tech
As each generation of Amazon’s measurement and analytics tools becomes more sophisticated, Tinuiti is right there in the sandbox figuring out how to deploy them to boost performance for our brand partners.
Amazon Marketing Cloud
Non-Amazon Campaigns, Measured
Pinpointing attribution has been a pain point for marketers since the dawn of the Internet. With Amazon Attribution, we now have a solution that provides sales impact analysis that off-Amazon media channels have on Amazon. We can finally analyze the effectiveness that outside traffic sources—such as display, search, social, video channels, and email—have on the Amazon platform. Tinuiti account teams have put Amazon Attribution to work to invest more heavily in advertising off of Amazon to create full-funnel, multi-channel marketing campaigns to support sales goals for our clients.