Research
Amazon Ads Benchmark Report Q1 2022
For the first time in several quarters, growth in the sales attributed to Sponsored Products and Sponsored Brands outpaced spend growth for these key Amazon ad formats. Our Amazon Ads Benchmark Report recaps this and other key developments from the first quarter of the year.
Actionable insights include:
- Sponsored Display spend nearly doubling year over year as the format climbed to account for 4% of Ad Console spend in Q1 2022, up from 2% in Q1 2021
- Shifts in Amazon CPC growth throughout the quarter, and how much pricing grew for advertisers in different product categories
- How much Amazon DSP advertisers ramped up ad spend in the first quarter of the year, and what share of that investment went to Amazon owned-and-operated properties
- The rise of Walmart Search Brand Amplifier ads, which doubled in search ads spend share from Q4 to Q1 as brands increasingly lean into this highly visible format
