How to Be More Aggressive with Your Marketplace Strategy This Holiday Season
The holiday shopping season presents the biggest sales opportunity of the year for the vast majority of Amazon sellers. During these next several months, defining an aggressive strategy and the flawless execution of that approach are critical to maximizing bottom line revenue for the year’s busy season.
In this Amazon seller course doubleheader, CPC Strategy & SellerLabs team up on Thursday & Friday, September 24th and 25th at 11am (PDT) to discuss the best practices for being more aggressive on top-performing ASINs while maintaining profitability during this Q4.
The Agenda: Amazon Sales Strategy
Day 1: Refining Your Sponsored Products Strategy for Q4
Day 2: 4X Sales in 4th Quarter, Are You Prepared?
Note: This event is free for all registrants
Course Breakdown
Day 1: Refining Your Sponsored Products Strategy for Q4
Topics Discussed:
- How Sponsored Products fared for sellers last Q4
- How shopping behavior on Amazon changes during the holidays
- Using advanced campaign segmentation to be more aggressive on top sellers
- Structuring automatic campaigns with tiered bidding models
- Refining manual keyword targeting based on shopper intent
- Structuring automatic campaigns with tiered bidding models.
Day 2: 4X Sales in 4th Quarter, Are You Prepared?
Topics Discussed:
- Understand how 4th quarter shopping behavior works and what strategies are neccessary to prepare your business
- Create a process to delight customers during a hypersensitive time of the year
- Explore ways to leverage FBA to reduce complaints and increase last minute purchases
- Learn how o forecast demand to ensure proper inventory levels
- Design new pricing strategies to increase profit margins
Accelerating Your Amazon Sales for Q4 2015
