How Marketers Use Psychology to Sell [Infographic]
So much of language is unspoken. 55% of communication is body language, compared with 38% from voice tonality, and 7% from spoken word.
Competitive marketers leverage the nuances of language, color, and additional psychology factors which influence buying behavior to increase sales and influence purchases.
For key elements that influence purchase behavior including senses, and color, check out the buying psychology infographic below:
Psychology Tactics To Increase Sales
- Use emotion to encourage purchases and competition
- Emphasize Rarity
- Highlight Social Proof
- Harness Color Psychology
- Establish Seller Authority
- Be Transparent
- Leverage Fear
- Utilize Reciprocity
Consider delving deeper into Marketing Psychology for content marketing, trust factors, unconscious branding, pricing, etc.
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