Ecommerce Site Navigation 2.0: SearchSpring
If you’ve ever tried to search for a product on an ecommerce website only to find that it’s search functionality doesn’t understand English, you’ll know that it’s a severely frustrating experience. To be completely transparent, this very blog is a perfect example of how on-site search should not work (I apologize in advance).
But really good search and filtering functionality can be a gamechanger when it comes to serving specific products that shoppers are ready to buy.
SearchSpring is a cool and highly reviewed site navigation solution aimed towards increasing sales and connecting shoppers with relevant products. We hear from their Co-Founder and COO, Scott Zielinksi to hear how exactly they work.
Describe SearchSpring in 50 words or less.
Scott: SearchSpring® boosts sales by unleashing findability with advanced site search and navigation for your e-commerce store. Providing faceted navigation, smart search results and IntelliSuggest® technology to lift conversions and improve speed, scalability, and intelligence. SearchSpring propels merchants to new levels of E-Commerce performance by turning your website into a fire breathing, high conversion monster!
Sell us a bit on the importance of effective site navigation.
Scott: Effective site search and category navigation are the UX backbone to increased e-commerce sales and customer satisfaction. Retailers using SearchSprings’ technology see an average lift of 3x, on conversions and per-visit-value, regardless of industry. SearchSpring improves any e-commerce shopping cart, giving online business’ opportunity to improve their bottom line. It’s not-so-much about industry vertical as much as it’s about better serving the end user – the shopper.
Happy shoppers spend money, our goal is to keep shoppers onsite longer and more frequently with intelligent software. It’s this ‘service-focused’ paradigm that makes SearchSpring stand out, technically and with our personnel. We love improving websites.
What kind of insights can a retailer gain from using a site navigation platform?
Scott: Top search queries – Knowing what customers are looking for is crucial to the success of your online store. These queries should drive marketing, branding, and merchandising.
No Results Found – I believe this is one of the most valuable reports. This report helps you identify things like:
- Are shoppers using the correct search term in their query. If not, create synonyms.
- Are shoppers looking for products I don’t sell, maybe I should be?
“Bottom Line” Analytics – The proof is in the pudding, right? The ability to measure your return on investment (ROI) is invaluable. Knowing what keywords are driving the most revenue, how many searching customers vs non-searching customers, and the overall impact of your site search tool. We believe in this so much, it’s the first thing you see on your SearchSpring dashboard.
What’s your target market?
Scott: We have a couple taglines we use and those are “Findability Unleased” and “Love your site search”. What does this mean? It means our target audience is any merchant in need of better search results and navigation. Which, in most cases, is every merchant. If you’re a merchant that wants customers to find your products, you’re a perfect fit!
How is SearchSpring different from other site search solutions?
Scott: Rockstar Support! Our support team consists of many seasoned ecommerce experts that really understand how online business works. At any time, pick up the phone and speak directly with one of support engineers.
Around-the-clock feature development. Not only do we have a team of engineers to support our product, but we also have an outstanding team of development engineers continually working on new innovations. Between support and innovation, we are committed to the merchants success.
Implementation. We take all the hassle and extensive delays out of the equation. With our modern day technology, we have merchants up and running in days instead of weeks or months.
Billing is simple and easy to understand. We are much like a cell phone company with “rate plans”. We put you on the plan that suits your usage, then you can upgrade or downgrade that plan at any time.
How can an ecommerce merchant get started with SearchSpring?
Scott: It’s easy to get started! In fact, we take the burden off your shoulders and handle the complete integration for you! SearchSpring has partnered with almost all larger e-commerce platforms for a quick, seamless implementation. Thanks!
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