77% of consumers prefer email marketing, are you testing your email copy?
Check out the infographic below from email Marketing Platform Marketo:
Email Marketing Facts
- 85% of internet users access email
- 90 trillion emails are sent annually
- 25% of people worlwide have an email address
Email Marketing Testing Tips
Use Analytics or built in email trackint to Test email:
- email subject headlines
- email copy
- day and time you send emails
- email links
- email recipients
Email Marketing is a great place to start when expanding your retail search knowledge, but if you’re looking to learn about Paid Search, SEO, Site Design, Content Marketing or anything online shopping related, sign up to get a copy of the Retail Search Holy Grail: