How to Set Up Facebook Business Manager – For Retailers

By Tinuiti Team

Benefits of Facebook Business Manager:

Facebook Business Manager allows retailers to manage all their users, ad accounts, and Pages in one place. Facebook Business Manager also helps retailers control what information employees can access.

Now that Facebook Dynamic Product Ads are live in Power Editor, retailers who want to take advantage of Facebook Advertising will have to set up Facebook Business Manager first.

Advantages of Facebook Business Manager include:


Who should set up Facebook Business Manager?

Retailer’s should choose one person from their company to set up Business Manager. This person should currently be responsible for managing the company’s primary Facebook Page, ad accounts, and apps and for giving other people permission to work on them. Once Facebook Business Manager is set up, retailers can add as many people as they want to it.


Requirements to set up Facebook Business Manager:





How to sign up for Facebook Business Manager:

  1. Go to
  2. At the bottom of the page, click Get Started.
  3. On the Getting Started page, click Next.
  4. Enter a name of your business, select the primary Page, and enter your name and work email address. If retailer’s don’t have a Page for their business, they can create one in this step. It’s required to have a Page for your business.
  5. Click Create Business, and Facebook will show a welcome message to Business Manager.
  6. Click Add People to add employees to the business and give them access to the ad account and Page. If retailers skip this step, they can also learn how to add people to Business Manager.


If retailer’s opt to have an agency manage their account – the set up process is a little different. For more information on how to manage your Facebook advertising account email [email protected].

Assign an Agency to Facebook Business Manager:

Retailers must go to settings > ad accounts > assign agency > and input the agency code.



Why Retailers Should Be Aware of Gray Accounts:

According to Stephen Kerner, Retail Search Manager at CPC Strategy if a retailer’s fan page was created stephen-kerner-facebook-product-adsfrom a fake/gray account and doesn’t have any real admins connected to it, the retailer will lose direct login access to this fake account upon connecting this ad account to the business manager.

“Meaning all page and account edits will need to be through the business manager they are connecting it to.  So retailers should make sure they are doing this from a real admin account to avoid being locked out of their fake/gray account,” he said.

If retailers don’t have their page’s ad account connected to their Facebook Business Manager they should follow these steps:

Step 1. facebook-business-manager


Step 2. 


 Step 3.


 Step 4.


Requirements to create Facebook Dynamic Product Ads?

Once a retailer sets up their Facebook Business Manager account, there are three other basic requirements for creating dynamic product ads including:




 Facebook Product Ad Resources:

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