How to Use Google Shopping: Category Reports [Video]
Google Shopping Campaign Video Series
Part 2: Category Reports
In CPC Strategy’s Google Shopping Campaign Video Series, Lewis Brannon, Retail Search Manager at CPC Strategy explains how retailers can use insights within their Google Shopping Campaigns to aid in their search portfolio expansion efforts.
Leveraging Google Shopping Reports
By leveraging Google Shopping Reports, retailers can optimize their text ad campaigns and discover elements about their ad campaign that they might not already know.
Click here for Part 1 of How to use Google Shopping Campaign Reports to drive Text Ad Strategy: Brand Reports
For Part 2 of this video series we will be focusing on how to:
- Find Category Reports
- Analyze KPIs (ROI, click-through-rate, conversion rate)
- Discover which products in your catalogue customers are responding to
- Cross Reference Category Reports against Text Ad Campaigns
- Isolate & evaluate current keywords
For more helpful videos visit CPC Strategy’s YouTube Channel
You Might Be Interested In
