How can companies navigate the rapidly changing privacy landscape while accelerating performance, so they can continue recovering from the chaos of 2020’s pandemic year? This report offers a path forward based on survey data from more than 2,000 U.S. consumers who shared their attitudes and behaviors surrounding online privacy.
Actionable insights include:
- Universal skepticism about online privacy and what consumers are doing to protect themselves
- Varying opinions on targeted ads and which platforms can be trusted
- How consumer trust differs depending on shopping category