Amazon Ads Benchmark Report: Q2 2021

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Q2 2021 brought with it the first June Prime Day and a steady return to normal for many US consumers as vaccination rates continue to rise. Read Tinuiti’s latest Amazon Ads Benchmark Report to understand how brands are making the most of sponsored campaigns on the largest US eCommerce site, including insights on:

The impact of Prime Day on year-over-year growth for the quarter, as the sales event boosted clicks, sales and ad spend
A near tripling of Walmart Sponsored Products advertisers compared to last Q2, with many new brands wading into the platform everyday
Soaring CPC growth across Amazon ad formats and product categories, as vendors and sellers are finding increasingly competitive ad auctions as we move further out from the early days of the pandemic when many advertisers were forced to pull back

With more than $2 billion in digital spend under management, Tinuiti is the leader in expertise and insights across the Triopoly of Google, Facebook and Amazon. Download the Q2 2021 Amazon Ad Benchmark Report to understand the biggest trends taking shape as consumers continue to shift into post-pandemic life.

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