Digital Ads Benchmark Report Q4 2022

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Hear From Our Research Guru

Our VP of Research, Andy Taylor, breaks down the key takeaways you need to know from the Q4 2022 Digital Ads Benchmark Report.

Digital ad spending growth continued to decelerate in Q4 2022 as ad prices fell across most major platforms. Although brands saw strong ad results during the peak of the holiday shopping season, they also faced the challenges of inflation, rising interest rates, and the uncertainty over whether the US economy faces a painful recession.

Tinuiti’s Q4 2022 Digital Ads Benchmark Report explores these issues in detail with insights on Meta, Google, Amazon, and TikTok ads with over 50 charts and analysis on key topics.

Actionable insights include:

The growing importance of Reels to both Facebook and Instagram ad impressions as Meta looks to rebound following five quarters of slowing revenue growth.
How Google Performance Max campaigns have fared compared to standard Google Shopping campaigns and what types of inventory PMax is using to generate traffic.
The impact that weak demand in the scatter market had on streaming video ad trends for advertisers looking to pick up high-quality inventory at unprecedented discounts.

With over $3 billion in annual media under management, Tinuiti offers unmatched insights across Google, Meta, Amazon, YouTube, and the entire digital marketing landscape. Download the Q4 2022 Digital Ads Benchmark Report to read up on the latest and most important trends impacting marketers.