View On Demand
A Performance-Based Approach to Amazon DSP
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What we covered:
- How to leverage Amazon DSP for success throughout the funnel
- The strategies you need for DSP, including video, streaming TV, and retargeting
- Utilizing Amazon Marketing Cloud (AMC) to give you the full picture of your ad performance
- The immediate queries you can use with AMC – and other custom queries you need to be using
When properly utilized, Amazon DSP and AMC can drive, measurable full-funnel results.
Leveraging these valuable tools to the fullest requires specific strategies throughout the funnel, custom queries in Amazon Marketing Cloud, and ensuring it all connects back to a comprehensive Amazon strategy.
The good news? Our experts can walk you through all of it. Watch on demand so you can put DSP and AMC to work to accelerate your Amazon business.
Associate Director, Marketplaces
Team Strategist, Marketplaces Programmatic