The Evolution of Amazon Advertising
As paid advertising continues to grow in prevalence and complexity, brands need technology and a dedicated team of experts who understand the complex inner workings of Amazon’s algorithm and can execute on your behalf.
Tinuiti is committed to ensuring that your Amazon presence yields results, which is why we seek out and hire world-leading Amazon experts to provide innovative strategy & detailed channel guidance for your business.
Amazon Ad Tech
We developed our own programmatic ad management platform specifically designed for Amazon Ad Console. Our Amazon experts use CAPx to drive ad performance and effectively execute on performance trends at scale.
Drive Results on Amazon
We drive measurable ROI and build brand recognition through data-supported keyword, product, and category targeting, reducing wasted spend by eliminating targeting and bidding inefficiencies, and identifying areas where your catalog is most successful to scale for long-term success.
We generate maximum scalability for your Sponsored Product and Sponsored Brand campaigns based by building out a granular campaign structure based on account and catalog objectives augmented with CAPx Bidding Technology.
Create Awareness Off Amazon
Demand Side Platform provides the unique opportunity of promoting targeted display ads across Amazon’s data-rich network and ecosystem. Based off of your goals, we determine whether this program makes sense for your business.
Particularly for brands looking to invest in increasing market share or building brand awareness, leveraging Amazon’s DSP and audience segmentation capabilities can be powerful methods to target audiences en masse on off-Amazon sites.